Stigma, like beauty, is in the eye of the beholder

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Reducing stigma and discrimination has been at the forefront of Jamaica’s national response to HIV for several years. One week ago today, in Kingston Jamaica, we presented some recommendations for how the capacity of healthcare workers could be improved so that stigma and discrimination experienced by people living with and vulnerable to HIV are reduced at point of care.

Stigma – like beauty – is in the eye of the beholder. Change starts with each one of us, knowing and being honest about our beliefs, prejudices, and morals. A training to address stigma among healthcare workers for example must be transformative – to tap into personal beliefs, values, attitudes and behaviours that are the drivers of stigma. In other words training must not be ‘business as usual’ and in fact have a ‘sparkle’ that can engage the hearts as well as the minds of participants.

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